

Built around what actually gets you off the phone
Something for your hands: It sits in your palm on a soft strap. Holding it is the habit, and the habit is what replaces the phone.
A session that ends itself: Twenty minutes, then it switches off. You never have to stay awake to finish winding down.
Twenty levels, two modes: Start low and work up to whatever you stop noticing. One mode for bed, one for your desk.
What twenty minutes actually looks like
Strap on, pick a level, press start. That is the whole thing, and it is meant to be boring.
A wind-down only works if it is easy enough to do on the nights you cannot be bothered.
The maths
A glass a night is not expensive. Until you add up a year of it.
Most of us are not drinking to drink. We are drinking to stop thinking. It works for about an hour, and then it stops working right when you need it most.
The nightly glass
- Costs you again every single month
- Wears off around 3am, which is the problem
- Easier to start than it is to stop
One year
R 5,760
Based on roughly four bottles a month.
The Snoozzzers way
- One payment, then nothing
- Nothing to metabolise at 3am
- Twenty minutes, then it switches itself off
One year
R 799
And every year after that, nothing.
One payment, and something to reach for at 11pm that is not in the fridge.
